Eagle Ridge® & Canadian Beef brands flying to new heights
Canada Beef and Reinhart Foodservice® partner to deliver unparalleled quality & consistency
July 16, 2014 – Calgary, AB. Canada Beef, the organization responsible for marketing and
promotions of Canadian beef products worldwide, and Reinhart Foodservice, fourth largest
broadline foodservice distributor in the United States, have partnered to deliver unparalleled
quality and consistency to its customers with the Eagle Ridge brand.
With 31 state-of-the-art distribution centers, Reinhart serves every segment of the food industry
from independent and chain restaurants to schools and healthcare facilities. They have a broad
assortment of national and exclusive brand products, across every category, that is committed to
addressing the local touch of each of their markets, while maintaining leverage to keep customer
food costs down.
“The company’s original mission of delivering exceptional high-quality products, personal service
and value to its customers is stronger than ever today,” says John Dvorak, Reinhart’s Corporate
Director Meat Operations “Partnering with Canada Beef in the re-brand, staff training, and relaunch
of our exclusive Eagle Ridge brand is very exciting for us and allows us to offer our operators
superior choices to meet their needs and satisfy customer demand.”
“The Eagle Ridge brand and the Canadian Beef brand are natural partners,” says Jeff Trafford,
Senior Director, Market Development Canada Beef. “Both brands have a heritage built on trust,
allowing us to confidently bring a product to market meeting the demand for the finest quality
premium meats with an unforgettable eating experience.”
Canada Beef and Reinhart Foodservice have partnered on training for staff, development of
marketing materials, and educational seminars to further deliver against the Eagle Ridge & Canadian
Beef brand promise of exceptional quality and experience.
About Canada Beef: Canada Beef Inc. is the cattle producer-funded and run organization
responsible for domestic and international beef and veal market development. It has offices in
Canada, Mexico, Japan, China and Taiwan. Canada Beef Inc. works to foster loyalty to the Canadian
beef brand and build strong relationships with trade customers and partners. These efforts increase
demand for Canadian beef and the value producers receive for their cattle.
About Reinhart Foodservice: Founded in 1972, Reinhart Foodservice, L.L.C. is one of the most
progressive and efficient broadline foodservice distributors in the United States. The company
provides fresh produce, proteins, ingredients, supplies and equipment to customers across the U.S.
from 31 distribution centers. Reinhart serves every segment of the food industry from independent
and chain restaurants to schools and healthcare facilities and is committed to the highest levels of
customer service, providing its customers with menu planning assistance, nutrition services support,
an extensive lending library, TRACS® Direct order entry and foodservice management software and
training, weekly specials and educational seminars. Reinhart’s original mission of delivering
exceptional high-quality products, personal service and value to its customers is stronger than ever
today. To learn more about Reinhart please visit www.RFSDelivers.com.
For more information, please contact:
Senior Director, Market Development, United States
Canada Beef Inc.